Faster Means Fresher: TouchStar Announces Workforce Automation Upgrade for Tip Top Bakeries

Sydney, Australia – September 26, 2013. “Several years ago, Tip Top Bakeries chose TouchStar to automate their heavily paper- oriented order and delivery system, because in the bakery business…faster means fresher, as well as greater profitability”, says Don Gear, Sales Manager for TouchStar Asia Pacific.

“TouchStar transformed our previous paper-driven systems. We have achieved substantial improvements in efficiency and productivity, and streamlined the allocation of resources whilst reducing waste”, says George Saidi, Group Manager – Commercial and Supplier Management for George Weston Foods, parent company to Tip Top Bakeries.

Tip Top Bakeries commenced business just after World War II, with the amalgamation of several small bakeries in NSW and Victoria. Today, Tip Top produces over one million loaves of bread daily and employees over 600 independent contractors to deliver and merchandise bread to more than 18,000 locations every single day! Tip Top Bakeries, working closely with TouchStar APAC, have recently completed a national rollout across Australia and New Zealand of the latest TouchStar TransPac DSD Mobility Software solution.

“The move to a paperless environment and the elimination of paper and onsite printing and storage costs associated with delivery documentation, have resulted in a reduction in overall costs”, indicates Peter Gibbs, CEO at TouchStar. “At completion of delivery, all information, invoices, etc., are now routed through our TouchStar HyperDocs Enterprise Software solution and emailed directly to Tip Top’s customers”, concludes Gibbs.

“Our customer service staff really appreciates the new ‘Proof of Delivery Dockets’”, adds George Saidi. “Previously, when a customer would call querying a delivery, our staff spent time looking for paper dockets, then mailing copies. Now, the staff instantly accesses proof of delivery documentation electronically and emails those to the customer”, explains Saidi.

When asked about the impact of fleet and workforce automation on the overall operations, Saidi says, “Using TouchStar solutions has certainly improved the level of service we can offer our customers. And drivers are saving time with reduced paperwork, resulting in reduced time spent in the reconciliation of the day’s deliveries by the drivers”.

About TouchStar

TouchStar is a leading multinational logistics and mobility software provider delivering solutions that meet the specific needs of the Oil & Gas, Field Service, Transportation, and Consumer Goods industries. With a 20 year history and systems worldwide, TouchStar provides cloud and on-premise solutions ranging from fleet tracking applications to comprehensive enterprise mobility and automated accounting solutions. Relied upon by organizations of any size, from many of world’s largest energy, logistics, and field service companies through to smaller, localized service organizations, TouchStar’s FleetAtlas framework is highly scalable and provides the foundation for a progressive automation journey. TouchStar is headquartered in Tulsa, OK with technology and support offices in Canada, Australia, New Zealand, Austria, and Germany. For more information about TouchStar, please visit

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