Are you like me? Do you occasionally find yourself captivated by the latest conference, service, or software that crosses your online field of vision? Against your better judgment, you read the product features, and suddenly, your mind is atwitter with all of the fantastic ways in which you and your company could benefit. The advantages of the product become as concrete to you as the mouse your hand is resting on. In the days ahead, you tell your wife, husband, friends, and colleagues about the product, and they are immediately convinced (right?) of the incredible utility of the product. This seems like a no-brainer. Such an obvious answer to your company’s problems that it hardly even warrants a purchase requisition.

But it does.

You pull the file off of the company intranet and dutifully complete every field. In the “Notes” section, you articulate an iron-clad case for the value of the product. Sure, you’ve written a short essay in cell E5 of the requisition spreadsheet, but every last word is necessary. They probably need to enlarge the field anyway, right?

A week passes with no response, and the utter deflation of your hopes is palpable. Your regular departmental meeting with the boss is this afternoon. You’ll have him cornered.

‘Round the circle, each person presents an enviable update. New customers. New product development. New equipment. Now, it’s your turn. You’ve been practicing your spiel for days, asking your spouse which words are most convincing, making sure that your work buddies are on board with you on this one. Suddenly you hear yourself speaking. There’s a slightly embarrassing twinge of nervous excitement and anticipation in your voice as you deliver your monologue. Despite the crack, there’s no way he can say no. Right? That warble is simply an indication of your belief in this new purchase. It is a barometer of your convictions.

Silence. And then…

“Look, I don’t think this is a bad idea, but what’s the return on investment? We can’t spend money on every good idea. We need to quantify the value of our purchases. They need a direct tie to a revenue stream.”

And with that, your hopes of acquiring the new product or service are dashed. In the rueful days and weeks following, you wonder what you could have done differently. You wonder if this could have somehow gone better. And the answer is yes, they could have. But how?

Quantify your need for a dispatching solution

I’m here to help you today, and it may or may not be because I have been in your very shoes before, possibly about a ground-breaking conference that might have been taking place in Las Vegas during the Fall of 2015.

You’re a fleet manager, operator, driver, or some other service provider, right? And it’s time for a sexy new fleet management tool? One that modernizes your outfit. One that does not run off of DOS. One that is full color and real-time. And one for which you can easily justify the expense. How? Here’s how:

  1. Quantify using fuel economy

This one’s an easy one. With the combination of a dispatch and a telematics tool, something like TouchStar’s TS FleetWatch and iTRACK tools, you will literally, yes literally, get intuitive, quanitifiable, concrete fuel mileage feedback. No need to break out the calculator. No guesswork required.

FleetWatch and iTRACK will provide cold, hard numbers on your screen that can be monitored, improved upon, and passed along to your boss to prove the value, in terms of real money, of your pretty new toy.

  1. Quantify using miles driven

Miles are liabilities. And even if you’re a supply chain wizard and you know conceptually that you’re able to decrease miles driven by your fleet, the benefit may not be believed realized without using a tool to track said miles. (You know the old saying, “If you reduce miles and no one is around to hear it…”)

Quantify your achievement with a tool that presents the decrease in miles driven to your boss like a neon-illuminated birthday present.  Give your boss the gift of numbers. Numbers that appear on your computer screen, seemingly magically. It’s as though your dispatch tool is reading your mind, and it knows exactly what information you need to avoid the department meeting FAIL you experienced when you suggested that ground-breaking conference. You know, the one in Vegas.

TouchStar’s TS FleetWatch provides these magical numbers.

  1. Quantify using driver behavior

This one is a little tougher. You’re going to have to do a little footwork on this one. Everybody knows that harsh braking and rapid acceleration cost the company money, right? Everybody knows that excessive idling costs the company money, right? Everybody knows that speeding costs the company money, right? But how much?

To answer these questions, you may need to look to outside resources such as your insurance company, actuaries, and law enforcement officials. Want to impress your boss? Find these numbers. Then, keep the Hero ball rolling by connecting these numbers to the actionable data provided by a robust dispatch/telematics combo like TS FleetWatch and iTRACK.

  1. Quantify using optimized routes

The most appealing method of all, and one that ties previous methods of quantifying value together into one beautiful fleet management package: optimize routes. In doing so, you generate compelling numbers pertaining to fuel economy and miles driven, but perhaps most compelling is the number of deliveries made. While you save money with improved fuel economy and fewer miles driven – nothing to sneeze at, of course – you actually make money by facilitating additional deliveries. It may be only 2-5 more deliveries per day, but extrapolated over the course of a month, quarter, or year, these few additional deliveries can add up to significant profits.

Get the numbers you need with TS FleetWatch. Then, add iTRACK to knock it out of the park.

Find out more about TS Fleet Watch, iTRACK, and the other pieces of the TouchStar FleetAtlas Framework at

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